ARCANCIL

Arcancil Paris

The creation of Arcancil Paris goes back to 1935, in a premises of a few square meters, “rue des Petites Ecuries” in Paris, thanks to the creative genius of a chemist and a colorist, the Havlick brothers. They will encounter an immediate success from their first creations, in particular with mascaras and eyeliners.As a makeup specialist, and especially for the eyes, Arcancil Paris is going to live a very strong evolution by constantly offering to consumers over the years products of an irreproachable quality as well as a large range of colors. Forerunner of trends, it is the first brand to launch makeup animations in department stores or to develop seasonal spangled color collections for the holidays.

 The Arcancil Paris expertise

Arcancil Paris’ history is the history of a brand which has managed to stay, over the years, true to its values: offering to women of every age, young and less young, makeup products manufactured in the best French and European laboratories, always on the leading edge of texture and color innovations, while remaining affordable to the largest number.Arcancil Paris has been standing up in the panorama of specialist makeup brands thanks to its historic know-how, building its fame over the years on the wide range of textures, colors and galenic shapes it offers to consumers.

Arcancil Paris has been living, since 2006, one of the most fascinating pages of its 75 years of existence, by getting back on stage with a new face and a double ambition: keeping its irreproachable quality, while developing an image always more modern, trendy and glamorous.

Glorious feat with The kohl kajal

Having made a success of its comeback, Arcancil Paris has strengthened its retail distribution in France and on the international stage by concentrating major launches on its historic key segment: the eye make-up.In November 2007, Arcancil Paris makes a success of a glorious feat with the launch of the Kohl Kajal, the kohl in stick in a black matt case enhanced by a ribbon of black satin. The product is given overwhelming support by many and becomes the symbol of the revival of the brand. With the Kohl Kajal, Arcancil Paris has created an innovative and distinctive makeup gesture (which since became normal use) and joined in the trend of “smoky eyes”, very fashionable in France as international.

Galeries Lafayette : a strategic distributor for the brandun

The Galeries Lafayette was one of the first retailers to support Arcancil Paris in its return on the market. The French distributor recognized in the brand a common cultural and historic heritage, and a shared will to be trendsetter. Today, the partnership with Galeries Lafayette allows Arcancil Paris to be the 4th most sold brand in the access makeup segment and to be present in more than 60 stores in France and on the international stage.

An expert team

Anne Delleur, President of Institut Caméane and former of L’Oréal took back the reins of Arcancil Paris to impulse a new dynamism while keeping the values constituting the DNA of the brand and embodying the Parisian style. For the last 2 years, Arcancil Paris has been collaborating with the famous makeup artist Morgane Hilgers, from now on ambassadress for the brand. This association anchors the will of the Parisian brand to strengthen its image of expert makeup and to always develop products the leading edge of color and texture innovations.

Arcancil Paris :
a brand turned international

With innovation, internationalization is the second growth driver for Arcancil Paris. The products of the brand are distributed in the most beautiful stores of Hong-Kong, Brazil, France, Dubai, Belgium, Cyprus …The brand, already well implanted in 25 countries in traditional retail of perfume shops and department stores, strengthens its international presence with its e-commerce site available in several languages (French, English, Spanish, Portuguese, Chinese and soon Arabic).

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