It’s all about love!

BBC features APIVITA’s love story

APIVITA’s story is all about LOVE! Love for nature, love for the bees, love for Hippocrates’ philosophy and holistic approach, and especially love between Nikos and Niki Koutsianas led to the creation of APIVITA.

BBC News features APIVITA’s love story:

“Entrepreneurs often talk about the hard work, the brilliant idea or the lucky break that was the secret of their success – but rarely do they talk about love.

But in the case of Greek pharmacists Nikos and Niki Koutsianas it was the love between them that led to the creation of their company APIVITA.

The company, which makes natural cosmetics using bee products and Greek herbs, was officially founded in 1979.

But Niki says the story really began seven years earlier when she met her now husband for the first time.

At just 19 years old, she went to Nikos’s small pharmacy to do an internship as part of her first year at the University of Athens’ pharmacy school.

When you fall in love everything is magical,” says Niki. “I fell in love with Nikos.

She says she even fell in love with the bees his family kept – and she spotted a business opportunity. “Nikos, who was also a bee keeper, taught me about the bee products, propolis, royal jelly and honey and their amazing properties.”

“She realised what we could do with the power of nature and plants and the power of bee products,” says Nikos.”

Read the whole story featured by BBC News and watch the video here.