New BEE MY HONEY body care line

The launch of the BEE MY HONEY Eau de Toilette in 2019 was for APIVITA the introduction to a new absolute experience of wellbeing and rejuvenation, inspired by its own DNA, the Honey, with aromatic notes that blend harmonically, combining a floral sensation with a modern, addictive honey finish.

The Greek Nature and the Bee Society, APIVITA’s main pillars of philosophy, the Spanish creativity and innovation of the colossal Puig group and the French Daphney Bugey, one of the most iconic “noses” in perfumery, united to create the rejuvenating BEE MY HONEY perfume for men and women, which balances ideally the seductive with the sweet, fresh tones in a unique, unforgettable combination.

This perfume was created to offer a message of optimism and a hidden promise: to live well, to learn and create, to speak and spread your experiences, through a wonderful journey to memories and to the world of BEE MY HONEY!

In 2022, APIVITA, being true to its DNA, wishes to expand this unique experience by offering a complete BEE MY HONEY ritual with 2 new complementary body care products: the BEE MY HONEY Shower Gel and Body Milk!

The BEE MY HONEY line by APIVITA is a walk among the beauties of the Mediterranean… Inspired by the sun-kissed, windswept shores of Greece, it is a fresh and vitalizing fragrance that captures the caressing sweetness of honey fresh from the beehive, blended with the vibrancy and radiance of southern nature.

Ingredients

The two new body care products are a fresh aromatic addition to the already existing APIVITA Body Care product portfolio, granting its beneficial properties to the following ingredients:

• Honey: known for its softening and nourishing action
• Aloe: known for its moisturizing and soothing action

Olfactive description

The scent is a modern version of a classical aromatic direction, and this is obvious from its impressive aromatic pyramid:

Top notes: Mandarin, Lemon and Rosemary lend intensity and revitalization
Middle notes: The heart of aroma gushes sweetness and warmth from Orange Flower, Jasmine Petals and Lavender Honey
Bottom Notes: Neutral and classic notes from Tonka Bean, Patchouli and Musks

Clean Beauty

The new complementary products of the line meet the requirements of Clean Beauty by carrying a sustainable packaging that consists of:

• 100% recyclable materials: bottle, cap, label
• 50% already recycled PET (PCR PE): bottle

Know the products of the BEE MY HONEY line

The 2 new complementary products of the BEE MY HONEY line are the following:

Shower Gel with honey & aloe 97% ingredients of natural origin Gently cleanses the skin & preserves its natural moisture thanks to the mild surfactant system & Saponaria extract Softens skin & prevents from irritations thanks to bioactive Aloe extracts, Thyme Honey & Panthenol Soothes with the organic Hamamelis infusion & Lavender extract Offers mild antiseptic action thanks to Propolis extract Dermatologically tested SLES & Phenoxy-Ethanol FREE	Moisturizing Body Milk with honey & aloe 97% ingredients of natural origin Moisturizes and softens skin thanks to the bioactive Aloe & Thyme Honey extracts Soothes with the organic Hamamelis infusion, Panthenol, a-bisabolol & Lavender extract Nourishes & Protects skin thanks to Beeswax, Shea Butter, Almond oil & Greek Olive oil Provides natural antioxidant protection with Vit E Dermatologically tested Phenoxy-Ethanol & Butylene Glycol FREE
	The line also includes the BEE MY HONEY Eau de Toilette (100ml).